Prompt: The Ethos, Logos, and Pathos of Public Spaces

The Rave Motion Pictures at Ridgemar Mall is a space designed to make you comfortable while you're watching movies, and it is designed to sell entertainment and concessions.

Ethos: Those working for Rave wear varying degrees of professional attire.  The ticket checker wears a suit, and the people working concessions while not dressed as formally still wear nice, black attire.  The workers want to come off to customers as professional, that they know what they are doing.  The sold out midnight showing of Resident Evil, establishes that people come to the theatre often so the facilities must be at least somewhat higher than others in the area.  I highly doubt that the Ridgemar Movie Tavern did nearly as well.  The floors are clean, revealing that the theatre is well taken care of and showing that the Rave workers take their jobs seriously.  I love the lack of sticky floors.  This particular movie theatre shows new movies on the day that they are released, this shows that the theatre is up to date and not a throwback last run theatre.  I don't know about others, but that speaks to me.

Logos: Ticket prices are $7.50 for an adult matinee, this is slightly higher than others in the area.  Rave holds high regard for their product and the manner in which they deliver said product.  The chairs are cushy and recline thus making the customer more comfortable, and definitely more willing to come back for another experience.  Groups of people try to maintain distance from others in the theatre, by at least one chair.  They want to maintain a sufficient bubble of personal space, and don't want to crowd.  People try for the second row of the upper level, because it is behind the handicap row and the bar is used as a foot rest instead of someone else's chair.  The last seats to be taken are the lower level, because people don't want to crane their necks to see the action.  A security guard walks the lobby, I suppose to maintain order and ensure that no one movie hops.  Although the free refill on the large popcorn, usually makes me want to stick around.  Each movie focuses on its own demographic, and has its own audience.  Children's movies generally take place earlier, and aren't really offered in a later time slot.

Pathos:  Movie trailers play before every movie, and ads for Rave play in the lobby and in the movie theatres.  All of these ads play on certain feelings, the movie trailers more than the Rave ads.  They need to convince the audience to come see their movies.  If you go to see a comedy, they play comedic trailers for upcoming comedies, dramatic movies have more dramatic trailers, and action movies have high paced action trailers.  The smell of popcorn generates a sense of nostalgia and almost everyone buys it at the movies.